Category: Marketing

Market analysis is essential for any business, helping entrepreneurs understand their market and identify opportunities for growth. It might be intimidating, but not to worry—we are going to explain these key marketing acronyms (GTM, TAM, SAM, SOM) in an easy and simple way, applying them to an actual business example. GTM: Go-To-Market Strategy Your Go-To-Market…

Market research is essential for understanding your customers, competition, and industry. If you’re new to this, don’t worry—here’s a simple guide to get you started. Define Your Goals Clarify what you want to achieve. Whether it’s launching a new product or learning more about your competitors, having clear goals will guide your research process and…

Understanding your target audience is key to making your business successful. Knowing who you’re selling to helps you focus your efforts, save money, and boost your chances of success. Here’s a simple guide to help you identify your target audience. 1. Do Some Market Research Start by gathering information about the people who might be…